PhrikMedia Studio · Campaigns & Content
Make people notice.
Then make them care.
Campaign strategy, creative direction and content systems built to move an idea from attention to action—across Nigeria, Africa and international markets.
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Add a transparent campaign command-centre composition: bold headline cards, phone screens, launch assets and the Phrik symbol orbiting one central idea.
The problem
Posting is not a campaign.
A pile of attractive graphics cannot rescue a weak offer, unclear audience or forgettable message. We begin with the commercial problem, build one organising idea, then create the assets and operating system that keep it alive.
The result is not “content for content’s sake.” It is a coherent body of communication your team can publish, adapt, measure and improve.
What we build
One idea. A complete system.
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Campaign strategy
Audience, objective, offer, insight, proposition, key message, channel roles, rollout logic and measures of success.
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Creative platform
The big idea, campaign line, visual world, art direction, messaging hierarchy and repeatable creative rules.
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Content system
Content pillars, formats, templates, editorial calendar, writing guidance, asset library and approval workflow.
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Launch assets
Key visuals, social adaptations, digital ads, landing-page direction, email copy and presentation materials.
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Rollout support
Production supervision, team briefing, campaign QA, launch sequencing and an organised handover.
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Learning loop
Measurement framework, review rhythm and recommendations for the next creative iteration.
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Add a transparent modular campaign kit showing one idea adapted into billboard, mobile, print, email and presentation formats.
Built for different markets
Local intelligence.
International discipline.
Nigeria is not one audience. Africa is not one market. International work is not merely local work with dollars attached.
- Nigeria: cultural fluency, commercial realism and channel choices that respect how people actually buy.
- Pan-African: market-by-market adaptation instead of generic continental imagery.
- International: deeper market research, stakeholder alignment, localisation and delivery across time zones.
Every engagement is scoped around complexity, not nationality. The strategic standard remains the same.
Guide packages
Choose the level of firepower.
Final quotes follow a written scope. USD prices are international guide prices—not currency conversions.
Clarity first
Campaign Strategy Sprint
₦300,000 / $900
For a team that needs the thinking before production.
- 90-minute discovery workshop
- Audience and problem definition
- Campaign proposition and key message
- Three creative territories
- Channel and rollout recommendation
- Strategy presentation
Typical timeline: 5–7 working days.
Focused launch
Launch Campaign
₦850,000 / $2,500
For a product, service, event or initiative that must enter the market coherently.
- Campaign strategy and creative platform
- Campaign line and messaging hierarchy
- One master key visual
- Up to 10 static adaptations
- Three short-form motion concepts or edits
- Four-week content calendar
- Launch handover kit
Typical timeline: 3–5 weeks.
Build consistency
Content System
₦650,000 / $2,000
For an in-house team that needs a repeatable branded publishing engine.
- Content and audience audit
- Four content pillars
- Brand voice and writing guide
- 12 reusable design templates
- One sample monthly calendar
- Asset naming and approval workflow
- Team training session
Typical timeline: 3–4 weeks.
Full campaign
Integrated Brand Campaign
From ₦2,500,000 / $7,500
For established organisations requiring strategy, a distinctive creative platform and coordinated execution across several channels.
- Research and stakeholder workshops
- Campaign strategy and creative platform
- Master campaign identity and key visuals
- Multi-channel asset suite
- Landing-page and conversion direction
- Production supervision and launch QA
- Measurement and optimisation framework
Usually 6–12 weeks. Multi-country localisation is scoped separately.
Ongoing partnership
Creative Content Retainer
From ₦900,000/mo / $3,000/mo
For serious brands that need a senior creative partner rather than a daily-post vendor.
- Quarterly strategic direction
- Monthly campaign theme and calendar
- Defined monthly design and copy allocation
- Creative direction for priority launches
- Monthly performance review
- Priority production scheduling
Minimum three-month commitment. Exact asset allocation is agreed before kickoff.
What the professional fee covers.
- Strategy, creative direction and project management
- Deliverables explicitly listed in the approved scope
- Two consolidated revision rounds unless stated otherwise
- Final approved export files and agreed editable source files
- Usage rights for approved final campaign assets
Budget these separately.
- Media buying and advertising spend
- Printing, fabrication and physical installation
- Photography, filming, animation and specialist production
- Talent, influencers, voice artists, music and licensing
- Travel, accommodation, venues and logistics
- Translation, research recruitment and market testing
- Third-party software, stock assets and platform charges
How engagements work
No mystery. No endless revisions.
01 · Fit
You send the objective, audience, timing, decision-makers and realistic investment range.
02 · Scope
We define outcomes, deliverables, responsibilities, milestones, exclusions and payment terms.
03 · Build
Strategy is approved before expensive production begins. Feedback comes from one authorised lead.
04 · Launch
Assets are checked, organised and handed over with clear guidance for rollout and measurement.
Start with a real brief
What must this campaign change?
Tell us what you are launching, who must care, where the work will run, when it must go live and what success should look like.
Qualified enquiries receive a fit response and the recommended next step. Production begins after scope approval and deposit.