PHRIK LEARNING · BUSINESS & MONEY
Create value.
Know the numbers.
Plain-language lessons about earning, saving, pricing, selling and building a business that can survive its own ambition.
PNG HERO · 1600 × 1600 · TRANSPARENT
BOBIS Business balancing a useful product, a satisfied customer, costs, income and retained profit.
THE FIRST PRINCIPLE
Money follows useful value.
A business earns when it solves a problem well enough that someone chooses to pay. Revenue is not profit, and attention is not a customer.
First create value. Then deliver it for less than the customer pays.
PNG EXPLAINER · 1400 × 1200
PROBLEM → SOLUTION → CUSTOMER → PAYMENT
MINUS COST → PROFIT TO REINVEST
THE BUSINESS & MONEY SYSTEM
Six ideas every builder should know.
01 · PNG ICON · GIFT + HAND
Value
What useful result does the product create, and why should anyone care?
02 · PNG ICON · PERSON + TARGET
Customer
Who has the problem, can recognise the solution and is prepared to pay?
03 · PNG ICON · RECEIPT + COINS
Cost
What does it take to make, market, deliver and support the offer properly?
04 · PNG ICON · PRICE TAG + SCALE
Price
What amount reflects the value, covers the cost and remains acceptable to the customer?
05 · PNG ICON · CASH ARROWS
Cash
When does money enter, when must it leave and can the business meet its obligations?
06 · PNG ICON · PROFIT + SEEDLING
Profit
What remains after costs—and how much should be saved, shared or reinvested?
LEARN AT THE RIGHT LEVEL
The principles stay. The examples grow.
PNG · JUNIOR MARKET STALL
Children
Earn, save, spend, share and understand value through familiar everyday examples.
PNG · SCHOLAR SIDE PROJECT
Students & starters
Turn skills into offers, test small ventures and manage personal money with discipline.
PNG · BUSINESS OFFER BOARD
SMEs & founders
Clarify the offer, cost delivery properly, price sustainably and protect cash flow.
PNG PRODUCT FAMILY · 1600 × 1400
MONEY CARDS + WORKBOOK + BUSINESS PLAYBOOK
PRICING WORKSHEET + BOBIS
TOOLS FOR CLEARER DECISIONS
See where the money goes.
- Children’s money cards and visual posters
- Personal money and side-project workbooks
- Offer, pricing and cost-calculation worksheets
- Practical business playbooks for SMEs
Educational content only. It does not replace professional financial, tax, legal or investment advice.
COMING LATER · BUILD WITH BOBIS ON APHRIK
Turn an idea into numbers you can examine.
The future aPhrik experience will guide users through value, customer, cost, pricing and simple business-model questions before suggesting the next lesson or practical tool.
Guided learning—not automatic financial decisions.
PNG · APHRIK BUSINESS MODEL PREVIEW
VALUE + CUSTOMER + COST + PRICE CARDS
1200 × 1200 · TRANSPARENT
A busy business can still be a broke business.
Create value. Price it properly. Protect the cash.